A while back I had my first stint of working at Glassworks London.

After assisting on a PS4 ad, tweaking a few shots to help another 3D guy with his workload, I moved onto this advert for Swisscom.
Layout is a stage that many of us do as part of shot creation. It’s similar to photographic composition in that elements in a scene must fit together on screen to draw the viewers’ attention to the right things, give scale to a shot, or perhaps a sense of drama or relaxation. In this case the skiier has to look fast so the piste has to be described on the mountainside in a way that suggests quick downhill progress in each shot.

We placed lots of fences in such a way that when someone else came along with a working system for simulating the wobble of said fences they were already there and the layout wouldn’t have to be worked on. This is almost always wrong as the layout tends to be adjusted according to client’s needs. For example if they feel the background isn’t working, perhaps the matte painting will need changing and the piste now runs into a mountainside. Looking at the final cut for the first time recently made me notice this had indeed happened and the fences had been adjusted accordingly.
All in all the piste appears consistent in width and our skiier makes it down to the finish line in double quick time!

To me this is quite a clever little advert, something that Glassworks seem to specialise in.