Tag Archives: web

Animation for Oasis

Oasis Denim Animation

That’s the shop, not the band, pop-pickers.
Recently I was called upon by Pretzel Films to aid them in the creation of an animation for the ladies clothing shop Oasis. We see a girl walking along changing clothes to suit her environment, the time of day and such, focussed on the idea that there is a pair of jeans for every occasion.

My input was the background images, drawn mostly by hand, then animated into the background based on a rough edit provided for me. The girl was not filmed against a green or blue screen, allowing the director, Jake Dypka a greater freedom when it came to lighting, however this did mean Jake ended up doing a lot of rotoscoping. Fortunately he was using the new rapid rotoscoping tools in After Effects CS5, which I’ve yet to look into. It was an enjoyable piece to work on, being something that provided enough creative leeway to not be restrictive.

Update: The film was viewable on Oasis-stores.com but is no longer part of their marketing. However, it is currently sitting on youtube apparently. http://bit.ly/a2ID0h