Tag Archives: cost

How long is a piece of string? – Budgeting for your VFX

This post aims to be a bit of a follow up to the Stick vs Carrot post I wrote a long while ago about why I don’t work for free. It presumes you are not wanting something for nothing, so if you are, or have little budget, I strongly encourage you to read Stick vs Carrot first. This post is aimed at exactly the same people, ie small industries, students/graduates wanting help with their videos, musicians wanting music video help. It is also for those who have never hired someone before to do VFX or consider all VFX to involve a green screen.

Regularly I’ll get emails saying something like, “I’ve just completed my first album and am looking to hire a VFX guy for help with my first music video. How much will it cost to add VFX to my dancers?”
Your question opens up a veritable Pandora’s Box of new questions. Much more information is needed.

In an ideal world, before you start a thing, even putting pen to paper to create a storyboard (you are creating a storyboard right?), plan out shooting, chat to VFX companies about what can and can’t be done. There are many quick, cheap solutions, but you may find some of your plans are way too adventurous. When filming with VFX in mind, rather than applying a fix-it-in-post attitude, a few pitfalls can be avoided, but also planned for. For example, many VFX are so-called invisible VFX. They don’t go bang, they don’t melt buildings into a raging torrent of water, they just sit in the background and hide things that may draw attention to themselves. Sometimes they’re even in the foreground. Period dramas are an excellent example of this. In Britain, we are lucky enough to still have many beautiful regency houses in fantastic condition, but they are often bordered by various modern paraphernalia such as electrical cables, gift shops, a nearby oilseed rape farm, a satellite dish, a Starbucks. All of this needs removing so it doesn’t feel incongruous with the regency feel of the drama. These invisible effects appear in many types of show or promo. On a small budget video they may also be invisible costs you haven’t considered. Look out for them.

When contacting VFX companies, (or especially in an effort to save cash, individual artists), check your budget. Really now, check it. If it’s really low, only a few thousand, consider how essential your chosen VFX really are. Junk things you’ve added because you saw it in The Hobbit and think it might be cool in your shaver advert. Don’t be offended if individuals like myself tell you to go away and save some cash. Add an extra contingency of about 40% on top if you can. Why? Things change. All the time. We’re all human and you may find that you don’t like the results, even if they do look thoroughly convincing. All VFX houses can provide quotes for you to assist roughly with your budgeting.

Make a storyboard. Even if it’s really rough sketches. There are guides to it online, but quick pointers are the following; an image for each shot, large arrows showing camera movement, VFX motion and direction. The more detail the better. It may seem time-consuming, but overall it will save you time and money. When chatting about VFX, refer to the boards, to scripts, to reference images, heck even full-on style guides and treatments are great. Knowing the camera you will shoot on is advantageous.

Even after all of this, there will be to-ing and fro-ing. This is natural as oddly enough it’s a creative process, but with some forward planning you’ll become a respected creative rather than one who inspires groaning upon entering a room. Take your time, plan ahead, ideally chat to VFX types before production, shoot only what you planned to, don’t move the goal posts and you’ll hit the end with minimal compromises.

Stick vs Carrot – Why I don’t work for free

This is aimed not at vfx companies, but at individuals who need help on short films, student projects, promo work on their first independent music video and so on.

Ever since I began in this freelance career of mine I’ve been asked to work on many projects of a low budget nature, and even more of a no budget nature. My stock answer to emails asking if I wish to work on a low or no budget project is no. Here’s why.

The most common phrase used to entice me in these situations is, “We have little budget now, but it could lead to more work in the future.” This works 2 ways. More work in the future shows that you believe in this project. Or does it? The future work is the carrot, the current low budget is the stick. In business that stick is a problem.

If you have your kitchen replaced it would be fair to say that even on a shoe string budget you would find sufficient coin to pay for a plumber and a gas man. Why? Because done badly, the plumbing could flood your house causing expensive water damage and worse, a dodgy gas fitting can blow a house sky high. You are effectively investing in your future. If those tradesmen have done their job correctly first time around you should never need to call on them again. They are skilled in their craft and charge accordingly.

When I finish a job, the intellectual property rights including copyright, must be handed over to the client. Past that they can do what they like with it. Every shot I have ever done to be shown on the BBC for example is legally allowed to be placed into any show of their choosing whenever they like and they don’t have to tell me or pay for it again. In that respect, production companies get astounding value for money out of vfx companies and thence freelancers like myself. In the same way as a plumber has years of practical on-the-job training and experience, so do I.

If I have a kitchen that needs plumbing I will pay someone that knows what they are doing. If they underquote, they are underselling, possibly inexperienced or trading illegally, all of which are bad. In that situation I would call someone else.

If you contact me for a quote on a small project, find it larger than you expected and go elsewhere, don’t be shocked if that elsewhere isn’t much cop or turns out to be just as expensive thanks to needing to hire someone else to sort out mistakes.

In short, you get what you pay for.

Quality, Speed, Affordability. Pick 2, the other one will suffer.